Photography
The standard versionA photographer books in and shoots the standard set.
With AlanAlan is at the shoot. He chooses the lead image, because that one photograph earns the click.
Every agency uses the same portals, the same photographers and the same methods. What differs is who does the work. Alan Weiss runs every campaign himself.
Before you listPreparing your home for sale →Selling in today’s market takes more than “list and sell”. As your agent, I work with you on a plan built around your outcome. From there we build an approach tailored to you.
Some agents say they have a unique selling proposition. They do not.
The marketing and selling methods are open to every agent in the country. Same portals. Same photographers. Same auction rooms. Same software.
What is not shared is how closely your agent works with you. That is the one thing I can call mine.
Most sellers choose an agent by the name on the board. The name wins the listing. It does not sell the home.
The tools are identical now. Portals, photography, styling, software, auction or private treaty. Every agency has them.
So the result comes down to one person. How many campaigns that person carries, and how much of the work they do themselves.
A volume agent earns from turnover. Listings are won, then handed down the line. A quick sale at a lower price pays almost the same as a patient one at a higher price, and it frees the diary for the next appraisal.
I work the other way. A small number of campaigns at a time. Every inspection, every buyer call and every negotiation handled by me, from the appraisal to the final signature.
Many campaigns, one diary.
Your campaign, one of many.
A short list, handled personally.
Your campaign, the whole week.
An illustration of the two operating models, not a measurement of any agency.
You need a clear view of where the market is, and where it is heading. This is how I build it.
Where the analysis begins. The recent sales most like your home.
The date of each sale shows the market at that moment, and the local and global factors behind it.
Your competition. What a buyer will weigh your home against.
The depth of demand right now.
Your next purchase is part of the plan.
From that comes a price the evidence supports. Not a figure chosen to win the listing.
The portal gives every agent the same reach. The brief is what differs. Which photograph leads, what the copy says, and which buyers get a personal call. Alan writes it and makes the calls himself.
Every home is prepared before a buyer sees it. Five things, in order. Some homes are ready in a week. Some need a month.
The small jobs buyers price high. Taps, doors, globes, tired silicone.
A third of the furniture out. Windows, grout and carpets done properly.
As it is, partial or full. I’ll tell you honestly which.
I’m at the shoot. A measured plan with every listing.
No contract, no campaign. Your solicitor starts early.
Eight stops, room by room, with checklists you can tick off.
Every agency lists the same nine items. Who briefs them, writes them and checks them is where campaigns differ.
The standard versionA photographer books in and shoots the standard set.
With AlanAlan is at the shoot. He chooses the lead image, because that one photograph earns the click.
The standard versionA walk-through, cut to a template.
With AlanShot to show how the home lives. Light, aspect, street. Alan sets the brief.
The standard versionWritten by a marketing desk, from the photographs.
With AlanWritten by Alan, who has walked every room and knows what buyers here pay for.
The standard versionDrawn, and attached to the listing.
With AlanChecked by Alan against the home. Buyers study the plan before they book an inspection.
The standard versionThe portal listing and a social media boost.
With AlanThe same portals, plus a direct call to the buyers Alan already knows are looking.
The standard versionA post on the agency page.
With AlanShown to people in the suburbs your buyer is likely to come from, not only the followers of an agency page.
The standard versionA board carrying the agency brand.
With AlanA board with one name and one mobile. The person who answers is the person selling.
The standard versionA template, with the photographs dropped in.
With AlanAn A4 brochure designed for the home. Lead photograph, floor plan and the facts a buyer asks for. Handed over by Alan at the door.
The standard versionSent across the suburb.
With AlanSent to the streets where your likely buyer lives now. Often a neighbour, or someone upsizing nearby.
Every agent advertises on the same portals with the same access. Change the agency and two things change on the ad. The logo bar and the agent’s photo.
The platform delivers the buyers. The agent delivers the result.
With Weiss Real Estate, that agent is Alan Weiss on every campaign.Illustrative listing. The franchise names shown are generic examples, not real agencies.
An illustration of the two operating models, not a description of any one agency.
Holding out for your best price takes time. To a busy agent, that time is worth more spent winning the next listing. Move the slider and see where the extra money goes.
Worked at an illustrative 2% commission, before GST. In a larger office the individual agent receives only part of the agency’s share.
Timeline and expectations agreed. The home is made ready and the campaign material is produced.
The campaign goes live. Open homes begin, and interest builds into momentum.
Buyer interest peaks. Alan negotiates, manages competing buyers and closes at the best price.
Inspections, legal work, final details. Alan manages the process so you can look ahead.
From pricing strategy to final handover, every detail is managed by the person you hired. One conversation is a good place to start.