Choosing a Real Estate Agent? Don’t Be Fooled by the Marketing Pitch by Alan Weiss
June 15, 2026
A decade ago, agents competed on their tools. That edge is gone — the portals, the data, the photography are identical across the industry now.
A decade ago, agents competed on their tools. That edge is gone — the portals, the data, the photography are identical across the industry now.
For the first time since the pandemic, Sydney’s auction clearance rate has fallen below fifty per cent. The number itself matters less than what a softer market exposes — about how property is really bought and sold, and about the kind of agent the moment now calls for. By Alan Weiss
After 35 years inside the industry, Alan Weiss explains why “off-market” so often means overpriced — and the rare cases where discretion genuinely serves you.
Alan Weiss on what a buyer’s agent is really for in a down market — why judgement now beats representation in Sydney’s Eastern Suburbs.
Queens Park barely existed as a suburb until 1992. Alan Weiss on how Sydney’s best-kept eastern-suburbs secret just reset its record twice in one season.
Alan Weiss breaks down new Digital Finance Analytics data: mortgage stress and falling values hit Bellevue Hill, Bondi & Rose Bay. What Eastern Suburbs owners need to know.