📍 Zetland NSW 2017 · Australia's Fastest-Growing Urban Precinct
A Minimum Hub demonstrating how the holding company captures value at a single-hub level. 180,000+ catchment population. 136 bricks available to doctors. $56.1M project value. See the platform economics in action, then multiply across 55 Australian locations.
Green Square sits at the heart of Sydney's fastest-growing urban corridor, with 180,000-200,000 residents within a 10-minute drive. The precinct has grown 24% since 2021, with median household incomes 30-50% above Sydney average.
Zetland, Mascot, Botany, Alexandria, Waterloo, Rosebery within 10km
Population increase since 2021 (varies by suburb, highest in Zetland)
Residential units delivered 2020-2025, with 8,000+ more planned
30-50% above Sydney median ($88K), high disposable income
Green Square Station (T2, T3, T8 lines), plus 6 bus routes
Current average for new patient appointments in the area
Core suburbs: Zetland (adjacent), Green Square, Waterloo, Alexandria, Beaconsfield, Rosebery, Mascot, Botany, Eastlakes, Pagewood, Maroubra Junction
Secondary reach: Randwick, Kensington, Kingsford, Matraville, Daceyville, Banksmeadow, Eastgardens, Hillsdale
Green Square's catchment is dominated by working-age professionals with high incomes, young families, and significant healthcare spending capacity. This demographic mix drives demand for integrated medical services.
Healthcare Spending: Young, affluent professionals spend 40-60% more on healthcare annually than Sydney average ($2,800-$3,500 vs $2,200). They prioritize convenience, quality, and integrated services over bulk-billing.
Private Health Insurance: 75%+ of residents have private health cover (vs 55% Sydney average), driving demand for specialist consultations, diagnostic imaging, and allied health services that Medical Hub provides under one roof.
Service Mix Alignment: This demographic drives demand for exactly the services Medical Hub offers: GP (routine + preventive), women's health (fertility, pregnancy), pediatrics (0-14 years), mental health (workplace stress), physiotherapy (active lifestyle), and wellness services.
Medical Hub Green Square offers integrated healthcare across 2,720 sqm of clinical space. Every service generates rent revenue for Hub Co and brick investors, with cross-referral driving 40% higher revenue per patient than standalone clinics.
| Service | Room Type | Rooms | sqm per Room | Total sqm |
|---|---|---|---|---|
| General Practice | Consultation rooms | 8 | 15 | 120 |
| Women's Health | Consultation + procedure rooms | 4 | 18 | 72 |
| Pediatrics | Consultation rooms | 3 | 15 | 45 |
| Mental Health | Therapy rooms | 5 | 12 | 60 |
| Physiotherapy | Treatment rooms + gym area | 4 | 20 | 80 |
| Diagnostic Imaging | X-ray, ultrasound, CT | 3 | 25 | 75 |
| Pathology | Collection + lab space | 2 | 30 | 60 |
| Dermatology | Consultation + procedure rooms | 2 | 16 | 32 |
| Dental | Dental chairs + sterilization | 4 | 18 | 72 |
| Pharmacy | Retail + dispensary | 1 | 80 | 80 |
| Allied Health | Nutrition, podiatry, etc. | 4 | 14 | 56 |
| Wellness Services | Massage, acupuncture, etc. | 3 | 15 | 45 |
| Total Clinical Space | 43 | — | 797 sqm | |
| Plus: Reception, waiting, admin, storage, circulation | 1,923 sqm | |||
| Total Net Leasable Area (NLA) | 2,720 sqm | |||
Why This Mix Works: These 12 services were selected based on Green Square's demographic profile — young professionals, families with children, high private health insurance rates. Each service feeds referrals to others (GP → specialist → imaging → pathology → allied health), creating an integrated patient journey that drives 40% more revenue per patient than standalone clinics.
Rent Revenue: At $1,403/sqm/year (2.0× market premium), this 2,720 sqm hub generates $3.82M annual gross rent — distributed to 136 brick holders (109 doctors, 27 Hub Co). Every service pays rent. Every sqm generates income.
Adjust the variables to see how Hub Co equity percentage, rent growth, and time affect returns
| Year | Gross Rent | Brick Value | Equity Value | Annual Income |
|---|
From initial planning to breaking ground, here's how Green Square progresses from concept to reality. The key milestone: reaching 65% doctor commitment triggers "Green Light" and de-risks the entire project.
Secure Green Square site, finalize architectural plans, submit DA (Development Application), engage contractors and quantity surveyors.
Launch doctor recruitment campaign across Green Square catchment. Target: 71 doctors (65% of 109 total) to commit via brick purchase agreements.
DA approved by Council. Continue doctor pre-sales toward 65% threshold. Finalize construction contracts and financing terms.
65% doctor commitment reached (71 of 109 bricks sold to doctors). Project de-risked. Construction financing secured. Contracts executed. Ground breaking scheduled.
12-month construction period. Builder delivers turnkey medical facility with all rooms fitted out to clinical standards, IT infrastructure, and common areas complete.
Final fit-out of clinical spaces, equipment installation, staff recruitment. Doctors move in progressively. Services begin opening to patients.
Medical Hub Green Square opens. All 12 services operational. Rent revenue begins flowing to brick investors (doctors + Hub Co). Holding company starts receiving 5% management fees.
At 65% doctor commitment, the project becomes financially viable and construction-ready. This threshold proves market demand, secures bank financing at favorable terms, and de-risks the entire venture. Once Green Light is reached, construction proceeds regardless of final pre-sales — remaining bricks can be sold during or after construction without delaying the project.
The holding company captures value from Green Square (Hub 1) through three distinct revenue channels. Each stream compounds as the platform scales to 55 locations.
5% of gross rent paid annually by Hub Co to the holding company for platform services: doctor recruitment, brand management, operational support, lease administration.
Recurring: Grows 4% annually with rent increases. No capital requirement. Pure margin.
20% free carry in Hub Co (27 of 136 bricks). Holding company owns this equity at zero capital cost — it's gifted as compensation for creating the platform.
Capital growth: $11.2M → $24.5M over 20 years at 4% p.a. Plus distributions of $557K/year.
10% commission on every brick sale across the hub's lifetime. When doctors retire or relocate, their bricks sell to incoming doctors — and the holding company captures 10% of every transaction.
Long tail: Commissions compound over decades as brick values appreciate and doctors turn over.
This is from one hub. Now multiply across 55 locations (20 Small, 25 Minimum, 10 Medium). Management fees scale linearly. Hub Co equity compounds. Resale commissions create perpetual income streams across the entire network.
Building Australia’s first doctor-owned medical hub network. 55 locations.
$567M portfolio. Invest in the platform, not the building.
