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It has been nearly four decades since I began working in real estate, and so much has changed

Back in 1985, I began my real estate career working for one of Australia’s largest franchise groups on Bondi Beach. There were no billionaires sharing the sand and surf as there are today.

Here’s a look back at some of the memorable Bondi Beach real estate sales I’ve made, and how property values have changed over the years.

  • 6 Forest Knoll Ave Bondi Beach sold in 1985 for $180,000 and resold in 2021 for $7.8 million. (4233.3% price growth)
  • 13 Pacific Avenue Tamarama sold for $505,000 in 1990
  • 14 Pacific Avenue Tamarama sold for $455,000 in 1990


In the years since, Tamarama has seen two new records: the sale of Lang Syne  at 31 Gaerloch Ave, Tamarama, sold $47 million circa and the sale of 9 Kenneth St Tamarama for $29.2 million.

  • 285-295 Bondi Road Bondi, “Madison”, I sold the entire development in 1990 with the average price for three bedroom units at $320,000. Unit 2 resold for $2,400,000 in 2021
    650 % price growth
  • In the same development, the average price for a two-bedroom unit was $205,000. The most recent sale occurred in 2020 for $1,350,000. 558% price growth
  • 58-66 Curlewis Street Bondi Beach, a development site I sold in 1991 for $1,060,000. A year later, I sold the individual units in the development for an average of $260,000. In 2021, I sold a 2-bedroom unit for $1,600,000. 515% price growth
  • 2-2A Francis Street Bondi Beach – In 1988, I sold a two bedroom unit for $150,000, and this year a similar similar unit sold for $3.2 million. 2033% price growth
Average Sydney house prices in 1988, 1991 and 2023
Average Sydney house prices in 1988, 1991 and 2023
Inflation rate

Finding a property before and now

We had no computers, internet or CRM.

Back then, real estate offices were located in a busy shopping hub or on a main road with big window displays of properties for sale. We relied on clients’ walk-ins and telephone inquiries.

If you were on the hunt for a home, you would contact various local agents based on their brand name, and browse through the Saturday real estate section in Sydney Morning Herald and the Wentworth Courier.

In today’s world, you can view most homes for sale in your area instantly by visiting Domain, realestate.com.au, or agents’ websites. So, the name of the agent or the agency no longer matters as much as it did back then.

With the online world dominating how we search for products and information, buyers today can quickly decide if they’ll attend an open home by watching the property via video online. It’s recommended that sellers have their properties professionally photographed, sometimes with drones and other cool functions.

Property expectations change

When I started in 1985, technology meant cable television, Fax machines and a personal computer. I didn’t see any home theaters, and no smart homes either.

In my observation, people have more money to spend on houses now than they did in 1985. That’s partly because interest rates are lower today (even with recent rate rises) than when I started (interest rate 12.43% pa) – but it’s also partly because eastern suburbs residents have gotten wealthier.

The trend goes beyond technology in our homes, to high-end finishes, architect-designed renovations, pools, and gardens. A small block of land has recently caught on, but we want more internal space. As a result, more people want a home office, and outdoor space. Many are creating their own “grand design” since the pandemic.

Beaches and prestige market changes

The eastern beaches have always been great places to live, but when I started working in 1985, they didn’t have quite the same appeal. Over the past 30 years, suburbs like Bondi and Tamarama have experienced incredible growth, with prices increasing up at an astounding rate.

Another thing to note, many of the most expensive properties these days aren’t mansions at all. They’re penthouses in exclusive buildings like the $24 million penthouse sale at  3/ 8- 10 Notts Ave Bondi Beach, which raised Australia’s residential per square metre price by over $126,000.